As high profile sponsors of a number of Premier League teams, Vitality offer their members the opportunity to win tickets to matches every month. Entry numbers were stalling and new engagement was required.
We realised that the email communications needed to have a fresh look, feel personal and be relevant to the sport. Our solution: your own name printed on the back of a football shirt and delivered to your inbox.
Agency
CreativeRace
The landing page needed to complete the eCRM journey. We created a Vitality branded stadium image together with a scoreboard countdown for each draw.