Greggs wanted a fresh new look, one that moved their image in line with the future ambitions of the company. They didn't want to be known just as a bakery, instead their freshly made, great tasting on-the-go food needed to be the hero.
Agency
CreativeRace
A fresh approach to photography was needed to complement the new brand direction. Out went the beige and in came beautiful naturally lit food photography to make the product truly heroic.
POS campaigns also got a new creative direction. Our coffee campaign receiving silver at the FMBE awards for the "Most effective product launch or relaunch".
