Anthony Smith | Graphic Designer
Portfolio of Anthony Smith, Graphic Designer
Thumbnails_1500x900px_Morrisons-1.jpg

Morrisons Store of the Future

The Store of the Future project aimed to deliver a new look and feel for Morrisons’ fresh offering.

We developed the visual offering to customers, redesigned the way categories were merchandised, how the POS looked and ultimately made the shopping experience a more enjoyable one for customers.

The project was nominated in the Retail Week Awards and commended in the Drum Marketing Awards.

Agency
Live & Breathe

Starting with the Market Street fresh offering we looked at each department and its role in the customer journey.

Starting with the Market Street fresh offering we looked at each department and its role in the customer journey.

MorrisonsProjectPage_1600x900px_3.jpg
We considered tone of voice too, injecting humour into the POS.

We considered tone of voice too, injecting humour into the POS.

MorrisonsProjectPage_1600x900px_6.jpg
And trialled value comms that aligned with the main department POS.

And trialled value comms that aligned with the main department POS.

MorrisonsProjectPage_1600x900px_7.jpg