Portfolio of Anthony Smith, Graphic Designer
Portfolio of Anthony Smith, Graphic Designer
The Store of the Future project aimed to deliver a new look and feel for Morrisons’ fresh offering.
We developed the visual offering to customers, redesigned the way categories were merchandised, how the POS looked and ultimately made the shopping experience a more enjoyable one for customers.
The project was nominated in the Retail Week Awards and commended in the Drum Marketing Awards.
Agency
Live & Breathe
Starting with the Market Street fresh offering we looked at each department and its role in the customer journey.
We considered tone of voice too, injecting humour into the POS.
And trialled value comms that aligned with the main department POS.