Portfolio of Anthony Smith, Graphic Designer
Portfolio of Anthony Smith, Graphic Designer
12 months before the 2019 Pacific Games it appeared that politics was about to bring the whole event down. Having been taken off Tonga on financial grounds, the capital city of Samoa, Apia, was appointed as the host city. The late nature of this appointment was an opportunity to do something pro-active, a rare chance to brand an international athletics event.
With not even a registered domain name in sight I set about pitching to the Pacific Games Council, moving the brand forward with the hope of unlocking sponsorship opportunities. I also created a ticketing platform that encouraged attendance and also a hope of attracting the Samoan tourism board into making this games a basis for their national tourism strategy.
Most of all I wanted the games to be the pride of not only the Samoan nation, but also of the Pacific nations and athletes themselves. Making the 2019 Pacific Games the ‘Pride of the Pacific’.
The 15th Pacific Games, utilising XVI as the basis for the main ident execution.
Using iconography from Samoan and Pacific Island culture to create a unique games pattern.
A bold combination of graphic elements encouraging a new generation of supporters to attend the games and get behind their nation.